This position is for one of our entities under the "Meet the People" group.  

Job Title: Client Strategist
Location: Toronto, ON
Company: True Media Canada

Job Type: Full-Time, Permanent

Company Overview:
True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting-edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.

Job Overview:
The Client Strategist will play a key support role in developing and executing strategic media plans while serving a key member for designated clients. This role demands a strong grasp of media planning, buying, and analytics across multiple channels, ensuring client goals are met through data-driven, innovative strategies. The Client Strategist will assist campaign execution, optimization and performance, and cultivate strong relationships with other team members and media partners to drive business growth and success.

Key Responsibilities:

• Support and contribute to the development of comprehensive, multi-channel media strategies in collaboration with the Senior Client Strategist.
• Brief media vendors and execution teams to ensure alignment with client objectives.
• Develop and maintain media flowcharts, track budgets, and provide real-time performance reports.
• Analyze audience insights, demographic data, and market research to guide media strategy and audience targeting.
• Leverage industry-leading research tools to create data-driven media strategies.
• Provide expert recommendations for media opportunities aligned with client goals.
• Build and maintain robust relationships with media partners to secure optimal placements and maximize partnership opportunities.
• Oversee media buy execution, issue insertion orders, and ensure contractual accuracy, resolving any discrepancies.
• Manage the budget control report on a monthly basis to ensure billing matching when cross referenced.
• Check Preliminary media billing and invoices, checking for accuracy and comprehensiveness to ensure it matches the budget control report.
• Collaborate with creative teams to align media plans with creative assets by issuing detailed specifications.
• Work closely with ad operations to monitor campaign performance, implement optimizations, and meet key performance indicators (KPIs).
• Develop measurement frameworks to assess campaign effectiveness and deliver comprehensive performance reports to clients.

Qualifications:

• 2–3 years of experience in media planning, buying, or a related agency role.
• Strong understanding of media principles, including media math, reach/frequency, audience segmentation, and campaign development.
• Expertise in digital media measurement and analytics, with a proven ability to derive actionable insights.
• Strong analytical and problem-solving abilities, with a strategic mindset and meticulous attention to detail.
• Excellent communication, presentation, and relationship-building skills.
• Proficiency with industry tools and platforms, with a focus on staying current with emerging trends.
• Google Fundamentals and Google Analytics certification required within six months of hire, with annual renewal.

Education & Experience:

• Bachelor’s degree in advertising, marketing, communications, or a related field.
• Equivalent professional experience in media planning or agency roles may be considered in lieu of formal education.

Why True Media Canada?
At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.